Marketing for Indiegame Developer

Part 2: Must-Have Checklist

Internal

  • Websites

    • Company website
    • Game website (optional)
    • Game landing page

  • Development blog

    • social buttons (1+, like, etc.)
    • minimum weekly posts

  • Social media

    • Facebook

      • Company page
      • Game page
    • Twitter

      • Company account
      • Game account (optional)

  • Trailer

    • 1 min long
    • sound + music
    • show gameplay
    • update with each milestone

  • Demo

  • RSS Feed

  • Marketing strategy

External

  • Competitions and festivals
  • Industry people
    • get reviews, interviews, comments
  • News sites
    • Large site
    • Small genre specific sites
  • Industry sites
    • Development
    • Marketing
    • Postmortem
  • Youtube
    • Reviewers
    • Streamers
    • Critics

Published by IndieForger